I just pitched a public-sector non-profit on a solution using WP as a CMS.
Working on a presentation about using WordPress as a CMS. If you were to go to such a presentation, what would you expect to see covered?
I would highlight the following benefits:
Your site will be 1) future-proofed, in that there are 50m WP installs and they hold the majority of the ‘blog’ market. It is a mature, well supported platform that is not likely to go anywhere. If your needs should change in the future, WP’s competitors would likely make it easy to import your WP content (which is easily exported). There are also thousands of themes and plugins available to customize your install.
2) Better usability for content consumers in terms of content structure (url structure and SEO) and 3) findability as well as ease of content creation and management by content owners. Both front-end and back-end can be optimized for mobile and tablet devices.
4) Increased shareability through various social media and network ‘share’ buttons (Like, +1, Tweet this, LinkedIn, etc.). Workflows can also be streamlined to allow blog posts to easily be syndicated to Facebook and Twitter via RSS. Option also exist for the creation, maintenance, and use of email newsletters.
5) Emerging capacities are either built-in or easily enabled, such as live-blogging, group blogging, rich media, and use of geolocation services.
6) Analytics can be crafted to measure alignment of content performance with business goals, such as utilization, traffic, conversions, or subscriptions.
7) Lastly, there are robust vendors and methods available for content monetization ranging from Adsense adds to affiliate links to sponsored content.
Some very smart people have chimed in on Scott’s post, which is well worth following.