Facebook page building service Pagemodo has an interesting infographic sourced from responses to a small business survey regarding Facebook use.
Relevant takeaways include:
- 97% of SMBs have less than 10 employees.
- 50% had Facebook pages; Of those with FB pages 77.5% did it themselves. Of the 16.3% who used a tool, 42.3% used Pagemodo.
- Of those who have pages, 85% use it to share business information, 62% to share content and conversate with customers, 23% have contests and giveaways, and 27% provide customer support.
- Of those who do not have FB pages, 37% list time required as an obstacle. 18% do not see the benefit of an FB page. 17.5% do not believe that their customers are on Facebook. 17.2% lack the knowledge to create an FB page, and 14.5% were unaware that such a thing exists.