Display Advertising’s Vicious Cycle.

The trend is undeniable – users are increasingly ignoring online display advertising, with response rates as low as 1%.  The response by industry is to jam as many ads on the screen as possible, such that a Facebook user sees 9 ads on a single page, leading some to say that things don’t look good for…

Signaling

Signals are important.  From the WSJ regarding restaurants and waitstaff: Called “having eyes” for a table, or “feeling” or “reading” the table by restaurant workers, it’s how the best waiters know what type of service you prefer before you tell them. From fine dining to inexpensive chains, restaurants are working to make service more individualized…