Meta-disruption

You should be familiar with Gillette’s business model of giving away the handle and selling the blades.  Well, DollarShaveClub takes that model and disrupts it further:

 

It’s an interesting subscription model, where you receive razors each month.  The subscriber can choose one of three options (I suspect the intent is to nudge users to the middle option), with all three choices looking to be comparative to name brand razors, but of unknown manufacture and quality.

A quick review of pricing for comparative items on Amazon shows DollarSaveClub to provide cartridge razors at less-than-disposable prices*.

*This pricing advantage is reduced by ‘shipping and handling’.

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