Demonstrating the Need for Social Media Optimization.

I just watchedUndercover Boss on CBS.  The ‘boss’ tonight was Dan DiZio, CEO of Philly Soft Pretzel Factory.  The episode was quite moving, enough so that I looked Dan up on LinkedIn, hoping to ‘connect’.

Surprisingly enough, there is a Dan DiZio on LinkedIn, but not the right Dan DiZio.  I was also surprised to see the Philly Soft Pretzel Factory had their entry as a profile and not as a company.  Kudos to them for having both a Facebook profile and Twitter account.