The assumptions business has today is based on the experiences their leaders had in their youth. Many CEOs do not understand why the youth of today have jobs, delivering newspapers for instance. Perhaps those leaders haven”t noticed that newspaper are an endangered species.
Based on the trends described in this infographic (via Guy Kawasaki’s Holy Kaw!, business should be concerned about the decline in wages, driving, and consumption by today’s teens versus that of prior generations. Also note demographic changes (and cultural changes). These will have long, secular impacts on your business.