Buzzfeed provides some examples of celebrity websites that are somewhat lacking. It’s amazing that some of the personalities with the highest Q-ratings (Tom Cruise and Will Smith, particularly) have such sparse online presences*. Maybe they don’t care since they have achieved self-sustaining fame? Others such as Brett Michaels and David Hasselhoff – and I don’t mean this as harsh as it will sound – look exactly as one would expect given the measure of each of their respective celebrity.
While creating a website might be a laborious and resource intensive endeavor for a single-person business, it is certainly achievable, with a site maintained by the celebrity themselves, or at the very least “their people” or agent.
*Online presences refers exclusively to websites. Celebrities may also maintain profiles on sites like Facebook and Twitter.