Mistakes aren’t fatal if you learn from them.

Ford decided in the 1950s that they wanted to take their (now defunct) Mercury brand upmarket from the everyday Ford, and they slotted what would become the Edsel into the gap.  The car, as history shows, was a miserable failure.


The designer of the Edsel – Roy Brown- died this past weekend.  I was surprised to see that he had a successful career after the Edsel, and that Ford learned some lessons after their humbling.