Google Apogee

No, it is not a new product.  It’s an astronomical term for when an orbiting body is at its furthest point from the planet around which it orbits.

Put me down as thinking that the death of Google Reader, the lack of traction for Google Keep, and now the end of Google’s 20% time signals the beginning of Google’s decline.

Steve Jobs gave the following advice to Google co-founder Larry Page (via Google System Blog the HBR):

“The main thing I stressed was focus,” Jobs said. “Figure out what Google wants to be when it grows up. It’s now all over the map. What are the five products you want to focus on? Get rid of the rest, because they’re dragging you down. They’re turning you into Microsoft. They’re causing you to turn out products that are adequate but not great.”

Apple creates things.  At its heart Apple is a hardware company, a software company, an experience company.  That requires focus and the elimination of distractions.  Google – despite forays into hardware such as the Nexus line and Chromecast, is primarily an advertising company powered by attention and data.  The products and innovations that come out of 20% time feed that best.