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All About That SPACED: Emotional versus Logical Appeals

Once upon a time, for a pretty short period, I sold cars.  The Saturn Consultative Sales Process was a little different, in that it treated the “guest” respectfully, asked questions via an interview, and then matched the car to the customers wants and needs.  A big part of that matching was a selective walk-around presentation…

Disruption defined

The impact has been not only economic but also cultural. Apple’s innovations have set off an entire rethinking of how humans interact with machines. It’s not simply that we use our fingers now instead of a mouse. Smartphones, in particular, have become extensions of our brains. They have fundamentally changed the way people receive and…

Google Apogee

No, it is not a new product.  It’s an astronomical term for when an orbiting body is at its furthest point from the planet around which it orbits. Put me down as thinking that the death of Google Reader, the lack of traction for Google Keep, and now the end of Google’s 20% time signals…

Disengaged.

Gallup Consulting will shortly release its State of the American Workplace report, last issued for the period of 2008-2010 [PDF here]. The Washington Post provides the top-line numbers: The numbers have changed little over the past several years, but at least the percent of workers who are “actively disengaged” has been dropping ever so slightly—from…